The Baltimore Ravens are partnering with BetMGM to promote responsible gambling.
BetMGM and GameSense have worked hand in hand for the past couple years to educate and provide resources to NFL fans and bettors by promoting and spreading responsible gambling messaging.
Now, they’re partnering with nine NFL teams at their home stadiums to create a more focused responsible gambling marketing initiative, the first of its kind.
MGM Resorts promotes responsible gambling at all of its properties
The importance of responsible gambling in Maryland and resources has never been more important. With players wagering nearly $3 billion on sports since legalization, more people are taking part in the growing Maryland market.
GameSense was first developed by the British Columbia Lottery Corporation before being licensed to MGM Resorts in 2017. The goal of the partnership is to give players constant access to different resources and tools to ensure the practice of responsible gambling.
So far, the partnership has led to solid results.
As of April, more than 100,000 of BetMGM’s customers have been receiving responsible gambling information through visiting the website or from email interactions, according to the sportsbook. Around 35,000 televisions throughout MGM Resorts properties broadcast GameSense messaging in addition to 22,000 slot machines that promote educational materials.
Furthermore, all MGM employees are trained in responsible gaming practices all year long. In the last year, 62,000 employees underwent the training. More than 300 of them were awarded the highest certification, GameSense advisor.
BetMGM donates $1 million a year toward responsible gambling programs
Adam Greenblatt, CEO of Bet MGM, said he knows how important it is to pre-emptively address problem gambling.
“Since integrating GameSense into BetMGM, we’ve noticed significant and positive results. With the continued expansion of sports betting and iGaming, our commitment to responsible gaming practices has never been more important.”
BetMGM and MGM Resorts have also committed to donating more than $1 million every year to fund responsible gaming and problem gambling programs.
On top of all that, MGM Resorts has partnered with the American Gaming Association (AGA) to promote Responsible Gambling Education Month in September.
Senior Vice President of the AGA Casey Clark credited MGM for its efforts.
“The AGA is proud to work alongside leaders like MGM Resorts and BetMGM to advance responsible gaming every day. Their continued investment to elevate responsibility exemplifies the industry’s commitments and the spirit of Responsible Gaming Education Month.”
Ravens one of nine NFL steams to adopt GameSense tools
The Ravens, along with eight other NFL teams, will be taking part in this partnership all season long.
- Baltimore Ravens: M&T Bank Stadium
- Arizona Cardinals: State Farm Stadium
- Denver Broncos: Empower Field at Mile High
- Detroit Lions: Ford Field
- Kansas City Chiefs: GHEA Field at Arrowhead Stadium
- Las Vegas Raiders: Allegiant Stadium
- New York Jets: MetLife Stadium
- Pittsburgh Steelers: Acrisure Stadium
- Tennessee Titans: Nissan Stadium
The gravity of this step forward toward a more responsible future for sports gambling is not lost on Rhea Loney, CCO at BetMGM.
“This is an extraordinary moment as we work with our team partners to raise awareness about responsible gaming. Throughout the season, GameSense will play a pivotal role in reminding football fans who bet to do so responsibly.”
Now with these new programs in place, MGM Resorts Senior Vice President and CCO Stephen Martino feels BetMGM is ready for the growth of sports betting for years to come.
“The landscape of the gaming industry has evolved dramatically in recent years with the broad legalization of online gambling and sports betting. Collaboration among operators and stakeholders is essential to ensure that responsible gaming remains a top priority. These efforts are vital to giving guests, customers, employees, and companies the tools and information needed for a safe and enjoyable experience.”
