Caesars Entertainment, Inc. has expanded its partnership with the Baltimore Ravens to become the NFL team’s only comprehensive gaming partner.
Officials announced the multi-faceted deal on Wednesday, and it accounts for both a casino and NFL betting partnership.
Specifically, it includes Horseshoe Casino Baltimore and Caesars Sportsbook in the Old Line State.
The five-year deal comes just days before the Ravens kick off their 2021 season with a Monday Night Football home game against the Kansas City Chiefs.
What’s in it for Caesars Entertainment
Horseshoe Casino Baltimore has long partnered with the Ravens and its home at M&T Bank Stadium. Now, though, with legal sports betting in Maryland coming soon, the Caesars-Ravens alliance with include Caesars Sportsbook.
The Caesars mobile sportsbook app (formerly William Hill Sportsbook) is already underway in Virginia, which launched its sports betting market in January. Maryland regulators hope their state will have both online and retail sports betting operational by the end of the NFL regular season.
As Chris Holdren, Caesars Digital’s co-president, stated:
“We’re excited to grow our strategic partnership with the Baltimore Ravens by serving as the two-time Super Bowl champions’ official sports betting partner and expanding our role as the team’s only casino partner. This new agreement clearly establishes Caesars Sportsbook and Horseshoe Baltimore as the team’s most prominent sports betting partner and provides our customers with extraordinary access to Ravens games, signature events at M&T Bank Stadium, Ravens training camp – even the team’s away game trips and the Super Bowl.”
So, what else does Caesars get? Here are some of the highlights:
- Naming rights throughout M&T Bank Stadium’s club level.
- Animated displays across all of the stadium’s LED boards.
- Horseshoe Casino Baltimore-hosted events at the stadium.
- Title sponsor of the Ravenstown Saturday Night receptions prior to home games.
- Caesars Sportsbook Maryland will also be the title partner of the Ravens’ digital pre-game show, the Flock Pick 6 game, and NFL Draft content.
There’s also one other major aspect of the deal.
A Caesars and Ravens entertainment district
Caesars Entertainment and the Ravens are hoping to build up an entertainment district between the casino and the stadium. It’s called the Southern Gateway Entertainment District.
Eventually, the four-block stretch could include a concert venue, Topgolf facility, restaurants, a hotel, and other entertainment options.
As Baltimore Ravens Chief Sales Officer Kevin Rochlitz stated of the Caesars deal:
“This agreement represents a bold expansion of the winning relationship we already share with Caesars and Horseshoe Baltimore. We are constantly exploring ways to create additional opportunities to engage with our fans and introduce our team to new audiences, while supporting the city we call home. In collaboration with Caesars and Horseshoe Baltimore, we are not only continuing to develop unique fan activations but also transforming the city’s Southern Gateway into a diversified entertainment district unavailable to sports fans in other NFL markets.”