Two of the most “recognized and reputable brands” in their respective fields will be joining forces. Announced this week, the Baltimore Orioles will partner with SuperBook Sports.
Camden Yards to gain a Maryland sportsbook
By the time the Orioles take the field next season, online sports betting in Maryland should be available. Through this partnership, plans are to add a physical sportsbook at Camden Yards’ Orioles Park.
On Aug. 17, the Baltimore Orioles made their partnership with SuperBook Sports of Las Vegas public. SuperBook — considered to be the largest sportsbook in the world — first opened its doors in Nevada back in 1986. In the last two years, it’s been steadily growing its SuperBook.com brand across the nation.
Camden Yards sportsbook deal details
If all goes as planned, Maryland sports enthusiasts will soon be able to soak up the in-person betting experience at the SuperBook Sports Lounge at Camden Yards.
Due to open in 2023, the sports lounge promises to feature a professional ambiance. There will be top-notch food and drink, along with comfortable seating. Guests can relax and enjoy the games while placing bets.
The sports lounge will have all the features and viewing experience of a live sportsbook. It will also feature the bonus of patrons being able to place live wagers from mobile devices.
The SuperBook brand will be throughout the ballpark as part of the partnership. It will be on the center field scoreboard and home plate signage. The brand will also be a part of on-site activations during games. It will also be in the MLB Ballpark app and on social media.
Superbook & Orioles celebrate partnership
Orioles Senior Vice President and Chief Revenue Officer T.J. Brightman is excited about the partnership.
“The Orioles are thrilled to partner with SuperBook to enhance our gameday experience with the introduction of their first-ever on-premise sports lounge. While our organization is striving to build the next World Series contender in Charm City, we are constantly exploring unique opportunities to engage with Birdland’s diverse fanbase and welcome new visitors to downtown Baltimore.”
The senior vice president also noted that:
“The addition of a SuperBook sportsbook only reinforces our iconic ballpark’s standing as one of the premier entertainment destinations in the region.”
Whether the sportsbook will be permitted to operate remains contingent on approval from the Maryland Lottery Gaming and Control Commission, though approval is expected.
Kristin Mackey, SuperBook Sports vice president of marketing, said she is “excited about this partnership with the Baltimore Orioles.” She believes that the heritage and tradition of the Orioles brand harmonizes well with that of SuperBook.
“To be a part of ‘The Ballpark That Forever Changed Baseball’ is an honor, and we look forward to bringing a one-of-a-kind sports lounge experience to fans.”
Established in 1992, Orioles Park has been a premier entertainment and tourism location in Maryland, attracting more than 72 million people to downtown Baltimore since its opening.
Throughout its 30-year history, the ballpark has generated in excess of $10 billion in economic impact for the city of Baltimore. What helped yield this sum was an impressive stretch of Orioles baseball in which the team won the most games in the American League from 2012-2016.
The state of mobile betting in Maryland
Football season is around the corner. Still, Marylanders won’t be able to place online bets on any of the games played. According to Maryland’s Sports Wagering Application Commission (SWARC), there is hope that online sports betting could launch in time for the Super Bowl in February.
Apparently, the start date is heavily dependent upon several obstacles that need to be overcome first.
- The application process is under consideration by the Joint Committee on Administrative, Executive and Legislative Review.
- SWARC is waiting on the release of a state-run disparity study that should have been ready in March.
- Once open, the application window will be 45 days. Applicants will then have another 14 days to provide the Maryland Lottery and Gaming Control Agency with the required documents.
- Finally, the SWARC and the MLGCC will have an additional 45 days to review everything. The question on everyone’s mind is whether that will be enough time to finish the review process for every applicant.
Much will depend on the applicants, of course. If the number of total applicants exceeds expectations, the review process could see a backlog.
