The sports betting market in Maryland continues to trend in the right direction. Two businesses await formal approval to receive sport betting licenses, while a third has received final approval.
Whitman Gaming and Veterans Services Corp. are expected to receive sports betting licenses at the next Maryland Sports Wagering Application Review Commission meeting, which is April 19. iGamingCloud has already qualified for a license without the need for further approval.
Potential sports betting partnerships brewing
Maryland sports betting began in December 2021, with online betting launching in November 2022. The three new licensees will join the current 10 retail and eight mobile sportsbooks in operation in Maryland.
Whitman Gaming is looking to partner with FanDuel Maryland to open a betting facility in North Bethesda. There is an agreement in place between the company and PPE Casino Resorts to operate in the Sports and Social bar.
FanDuel currently has a successful partnership with Maryland Live! in Hanover.
Another partnership that is likely will be between iGamingCloud and Crab Sports.
Partnerships are important for growth
Part of marketing efforts to grow sports betting include partnerships with key players in the community.
The Fanatics Sportsbook locked up a deal with the Washington Commanders a short while ago. Located at FedEx Field, it is the first sportsbook to open up inside an NFL stadium.
Another important partnership involves local businesses. Crab Sports recently announced it will be partnering with Jimmy’s Famous Seafood to open a small sportsbook.
Several licenses still up for grabs in Maryland
Currently, Maryland allows for up to 50 retail sportsbook licenses.
Three slots are for potential professional sports teams that may want to relocate to Maryland. Of the remaining 47 licenses, 30 of those go to restaurants and bars and also any locations that might not fall under traditional gambling locations. The final 17 licenses are for state casinos, racetracks and also off-track gambling sites.
Maryland’s retail sportsbooks include:
- Hollywood Casino Perryville
- Horseshoe Casino Baltimore
- Live! Casino & Hotel Maryland
- MGM National Harbor
- Ocean Downs Casino
- Bingo World Baltimore
- Riverboat on the Potomac
- Greenmount Station OTB
- Long Shot’s Frederick
- FedEx Field
Online sportsbooks available in Maryland include:
- Barstool Sportsbook
Online sportsbooks that have approval and will be operational in the near future include:
- Crab Sports Maryland
- Fanatics Sportsbook