Blair Ames

William Hill will soon receive a facelift following its acquisition by Caesars.

William Hill Rebrand Following Caesars Acquisition

The William Hill brand in the US betting market is nearing its end following the sportsbook’s acquisition by Caesars Entertainment. On April 22, Caesars finalized the deal to acquire the U.K. sports betting giant for nearly $4 billion. Earlier this week, executives confirmed during an earnings conference call that they will soon rebrand William Hill’s […]
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